Buddies Branding & Packaging
About Buddies
Buddies is a series of small figurines I created to keep people company when they’re feeling lonely. Each collection is designed to bring comfort during different moments of loneliness. The Food Series accompanies you while eating alone, turning lonely meals into warm experiences. The Travel Series is your little companion on the go, making solo adventures feel less isolating. The Celebration Series shares life’s happy occasions—birthdays, Christmas, Valentine’s Day, and more—so even if you’re celebrating alone, you won’t feel lonely. With Buddies by your side, everyday moments feel a little brighter.
關於Buddies
Buddies 是我創作的一系列小公仔，為了讓人們在孤單時感到有陪伴。每個系列都是針對不同的寂寞時刻而設計的，希望能為大家帶來安慰與溫暖。「食物系列」就是特別設計的陪飯小夥伴，透過可愛公仔的陪伴，就算在一個人吃飯時也能感受到溫馨和快樂，「旅行系列」是旅遊時的小夥伴，獨自旅行也不會感到孤單，「慶祝系列」是陪你度過生日、聖誕節、情人節等重要的時刻，即使一個人慶祝，也能夠分享快樂和祝福。有 Buddies 為伴，生命的每一個瞬間都能擁有小小的幸福。
Buddies Branding
Buddies logo, color palette, icons, patterns
Digital Medium: Adobe Illustrator
2024-2025
Logo
Colors
Series Logo
Icons
Pattern
Buddies Packaging
Buddies display boxes, blind boxes design
Digital Medium: Adobe Illustrator
Buddies Font Choices
Primary Font & Secondary Font
Buddies Website
Website Prototype
Digital Medium: Figma
Digital Medium: Figma
Buddies Social Media
Instagram reels